GEALAN-LINEAR: the market launch of an advanced, versatile profile system

Its modern design gets top marks: clear-cut, linear and with no frills. It’s also narrow in its elevations and enables lots of light to enter your interior spaces. In addition, GEALAN’s new 74 mm all-rounder has everything that architects, window manufacturers, builders and renovators expect from a contemporary and reliable system. Together with over 40 European pilot customers, the PVC system provider GEALAN has prepared a market launch over the past few months from which all parties can benefit.

The new GEALAN system is in a class of its own

Visually, GEALAN-LINEAR is ideally suited to the latest construction trends. Its appearance is clear-cut, angular and uncompromisingly modern. GEALAN-LINEAR’s clear-cut design has a refreshingly timeless effect and is in keeping with contemporary architectural language. Its external appearance is consistently reinforced internally: in rooms, matching glazing strips and distinct lines for the sashes form an equally striking linear counterpart to the facade. With its simple and straightforward design language, both externally and internally, GEALAN’s new all-rounder emphasizes its design features and thus clearly stands out from systems which use a traditional profile design. GEALAN-LINEAR profiles also fulfil the desire for large glass surfaces and plenty of incoming light via their narrow-as-possible visible widths in every installation scenario.

Technically sophisticated and easy to process

But this new development in the 74 mm segment isn’t just contemporary in its angular, linear design. GEALAN-LINEAR also impresses with technical details that guarantee outstanding impermeability, thermal insulation and both sound and burglary protection. This is made possible by its three continuous sealing levels and rebate seals on the frame and sash. The design of its third, central sealing level is innovative. GEALAN-LINEAR thus comes as a high-performance central sealing system based on a narrow construction depth of 74 mm. Despite all its technical finesse, GEALAN-LINEAR remains easy to process at all times and also has universal applications. “We designed this system with a customer’s needs in mind”, stresses Andre Wünsche, Division Manager for Product Management at GEALAN. “To that end, GEALAN-LINEAR has been optimised to fit seamlessly into production processes.” GEALAN’s management spokesperson and Director of Sales, Marketing and System Development, Ivica Maurović, is delighted with the market launch of his company’s latest profile system: “Design, performance, production efficiency and the breadth of this system make GEALAN-LINEAR unique.”

For new buildings and renovations – homogenous design

In GEALAN-LINEAR, the PVC system provider has brought a profile system onto the market that – with its clear-cut edges and straight lines – is both contemporary and timeless. Its minimalist look owing to its narrow profiles suits always and everywhere: whether new construction or renovation – GEALAN-LINEAR is a perfect fit, thanks to its linear glazing strips as well. With its construction depth of 74 mm, the system is ideally suited for both new construction and renovation projects. This is because a uniform look was also taken into account in GEALAN-LINEAR’s development: in addition to window profiles for every installation scenario, GEALAN offers matching house and patio door systems. Sliding solutions in GEALAN-LINEAR design are also included: a visually matching sliding sash is available in the GEALAN-SMOOVIO system. Not fragmentary then, and no compromises made when it comes to appearance either – its design is homogenous. Excellent performance characteristics, versatility and contemporary design thus make GEALAN-LINEAR an all-rounder with a very wide range of applications.

Sustainable and designed with the environment in mind

GEALAN has been demonstrably committed to sustainable building products for decades. Its innovative GEALAN-LINEAR profile system fits seamlessly into this line of tried and tested, environmentally friendly (because more recyclable) material concepts for PVC windows. In addition, GEALAN-LINEAR can be quickly processed and easily stored by window manufacturers. Innovative profile designs – and intelligent detailed solutions in the case of accessories – make this possible. High compatibility within the system, but also with other GEALAN systems, reduces the amount of profiles, accessories and stiffeners required. The new system thus impresses in terms of costeffectiveness as well, and at the same time conserves resources.

Market launch paved by pilot customer project

In recent months, a so-called pilot customer project has not just paved the way for GEALAN to start selling its new 74 mm system in a particularly sophisticated fashion, but GEALAN’s partners as well. What was new about this?
For the first time, GEALAN went through the standard market launch process together with over 40 pilot customers across 15 countries. The phase in which a customer had to deal with GEALAN-LINEAR and integrate it into their processes was brought forward. In our pilot customer project, this meant: instead of fully implementing the new products, designing and building tools, ramping up stocks for profiles and accessory items and preparing accompanying communication and marketing campaigns – and only launching GEALAN-LINEAR on the market afterwards – this time we didn’t wait until every component was fully available. Instead, a soft transition was designed together with our partners. A challenging but fruitful interaction across company boundaries.

Both sides benefit

Johannes Korthals coordinated the transnational pilot customer project at GEALAN. “We always had to keep an eye on two sub-projects running in parallel so as to merge them at the end”, explains the GEALAN product manager. “For our part, tools had to be ready, we needed profiles for machinery set-ups and training at customers in time, the system set-up at the window manufacturing software suppliers had to be coordinated, marketing materials had to be available and so forth.” But the pilot customers also had to make advance payments for such a project. Johannes Korthals emphasises that the company is grateful to the pilot customers for their trust in GEALAN: “Involving our partners at an early stage has huge benefits for both sides in the end.” The windows and doors built from the new GEALAN-LINEAR profiles are available earlier, and by observing and adapting set-up processes it was also possible to gain practical experience. “And our partners have a competitive advantage: due to their preparation time, they already possess the manufacturing know-how and can offer these new products to specialist retailers and end customers as soon as the system is introduced.”

More information on the GEALAN-LINEAR system can be found on our website.

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