Board of Management
A family business from the beginning
As a pioneer in PVC windows, Heinrich Laumann began the VEKA success story in 1969. Since then, the name and the legal form of the company have changed, but VEKA AG is still 100% owned by the families of Laumann and Hartleif.
Andreas Hartleif
Andreas Hartleif, son-in-law of company founder Heinrich Laumann, has been a member of VEKA's Executive Board since 1997. He has been Chairman of the Board since 2007 and heads the departments IT, Procurement, and Technology & Innovation. Since the end of 2023, his responsibilities also include Supply Chain Management, Operations and Building Technology as well as Raw Materials.
Andreas Hartleif is actively involved in important recycling associations worldwide. In the future, he will continue to raise awareness for a sustainable circular economy in the window industry among both manufacturers and customers.
Since 2024, Mr. Hartleif is also the CEO of the Laumann Group, which includes the VEKA Group.
Whether it's developing the corporate strategy or managing day-to-day business - if we want to get better, we should always ask the crucial three questions:
1. What has a decisive influence on success? (Success factor)
2. Are we doing the right things to achieve this? (Effectiveness)
3. Are we doing these things right? (Efficiency)
Elke Hartleif
As the daughter of the company's founder Heinrich Laumann, Elke Hartleif has been connected with VEKA since her childhood. This bond is also reflected in her management style. Since 1997 she is Director Human Resources and attaches great importance to a familial working environment. Responsibility, independence, qualification and appreciation are core elements of the company. In HR work, these elements are expected and encouraged, which ultimately leads to greater satisfaction and affiliation.
Since 2024 Mrs. Hartleif ist also Board member and Vice Chairman of the Laumann Group, which includes the VEKA Group as well.
It is impossible not to have culture. And: Culture cannot be manipulated, purchased or exchanged for another. But it can very well be shaped.
Josef L. Beckhoff
Josef Beckhoff has been part of the VEKA Group since 1984. As Managing Director of the Russian subsidiary, he led VEKA Rus to significant success over the last 20 years.
At our 50th anniversary celebration in 2019 Mr. Beckhoff was officially appointed to the Executive Board. Since 2020 he is the Executive Director for sales and marketing.
Open communication with our customers and suppliers, and especially within our entire company, is the key to sustainable success in the market.
Pascal Heitmar
Since 2012, Pascal Heitmar has been a member of the VEKA management team as General Manager and Head of Corporate Development.
Since 2020, Mr. Heitmar is the Chief Financial Officer. His responsibilities have since included leading the Finance and Accounting, Corporate Accounting, Group Planning and Controlling, and Business Process Management departments. At the end of 2023, he additionally took on responsibility for the Manufacturing and Warehousing departments.
Since 2024, Mr. Heitmar has also been the Vice Chairman of VEKA AG and a board member of the Laumann Group, which includes the VEKA Group.
Profit is fiction, cash is fact!
