we care | we act | we grow
Why "Strategy 2030"?
The VEKA Group's strategy is characterized by our guiding principle: "we care, we act, we grow."
This philosophy has consistently guided us through a dynamic environment in recent years. For our 2030 corporate strategy, we have further developed this approach by setting clear objectives, focusing on key initiatives essential for success and making sustainability an even stronger standard across economic, ecological and social dimensions.
Strategy 2030
Our mission: We Care
We care about our partners, our employees and the environment.
We value long-term partnerships and offer our partners products and services that increase their success. We always put ourselves in their shoes and constantly ask ourselves: "How can we make them even more successful?"
We are committed to developing our employees, in order to become leading experts in their field. We delegate responsibility, maintain open dialogue and encourage constructive discussion. Personal development is at the heart of our corporate culture.
And we act future-friendly: with VEKA Recycling we introduced a closed recycling loop for old PVC windows already back in 1993. Today, we take a holistic approach to sustainability, consisting of three dimensions: environment, business and society.
Our values: We Act
The values that guide our actions: appreciation, commitment, courage, trust and responsibility.
Appreciation
We treat each other with respect and appreciation. Good performance is recognized and rewarded. We encourage open dialogue, listen actively and value different opinions. Controversial discussions are welcome as long as they are conducted fairly and respectfully.
Our vision: We Grow
Our vision, "we grow," means sustainable growth that takes equal account of the environment, businesses and people. Actions that benefit future generations arise when economic success, social responsibility and environmental sustainability are in balance.
That is why we build and maintain long-term partnerships. We understand the needs of our customers and partners and respond to them with first-class products, digital services as well as personal support and advice.
As a family-run company group, the development of our employees plays a central role. We promote talent, create safe and attractive working conditions and strengthen a culture of appreciation and professional challenge.
At the same time, we are taking responsibility for the future: We are committed to advancing the ecological transformation and paving the way to becoming a climate-neutral company. By doing this, we are building a strong base for lasting success and ensuring the VEKA Group remains competitive now and for generations to come.
Our goals
Our Strategy 2030 focuses on striking a balance between the environment, business and people. Along these three dimensions, we have defined four strategic goals that will shape our path into the future.
We strengthen our entrepreneurial dimension through a clear focus on profitable growth, which enables necessary investments, and through a growth strategy that positions us above the market level.
The human dimension focuses on the motivation and performance of our employees, because they are the key to our shared success.
From an environmental perspective, we consistently focus our actions on ecological transformation and pursue the long-term goal of climate neutrality by 2045.
Profitability to fuel investments
We are deliberately investing in innovative technologies, expanding our capacities and further developing our team – all of which is based on a solid economic foundation. In doing so, we promote state-of-the-art technologies, ensure smooth processes and strengthen our locations.
To remain flexible in the long term and make the most of opportunities, we place great value on financial stability. This creates the basis for lasting competitiveness.
Our initiatives
To achieve our goals, the VEKA Group is pursuing a holistic approach that encompasses all key areas of the company. The focus is on the continuous optimization of our processes in order to sustainably increase efficiency, quality and delivery.
From the customer's perspective, we consistently align our actions with the needs of our partners and develop innovative solutions and digital services that create added value.
The employee perspective emphasizes the importance of development, motivation and modern leadership. We invest in attractive working conditions, further trainings and a strong corporate culture.
From an environmental perspective, we are driving forward the ecological transformation, reducing emissions along the entire value chain and promoting the circular economy. In this way, we are laying the foundation for sustainable growth, securing our competitiveness and taking responsibility for future generations.
Process perspective
We are improving our processes along the entire value chain in order to sustainably increase efficiency, quality and delivery. Optimized processes enable us to create greater transparency and strengthen our operational performance. This ensures a reliable basis for sustainable growth.
Your contact person
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